The five elements that Kunshan group meal needs to do for brand marketing

Customers can be tracked to create and record valid customer profiles. Understand the norms, grasp the information and dynamics of consumers, and try to cultivate member-type guests. In order to establish a deep relationship with customers, we must try to understand the name, phone number, birthday, unit and home address of the guest, and then lock in the main goals to adopt an effective marketing strategy and conduct regular return visits. Participation and integration into the customer's life, making the restaurant in an invincible position in the fierce competition of the catering industry. To succeed in Kunshan Group, you must have the following five elements:

1. Qualified employees. Since the meal commission is a very professional job, it is necessary to select a group of senior staff to serve as a meal commission. At the same time, the service personnel are also required to be familiar with the operation sequence, familiar with the guests, master the target source location, and have a clear and understanding of the major consumer, frequent customers, regular customers, leaders and surrounding competition. Once the meal commission is entrusted to enter the role immediately, it is necessary to work hard and concentrate on the work. At the same time, the meal commission must have the professionalism and organizational propaganda ability of the humiliation and burden, and the level of the language home, as well as the marketing and public relations marketing. Experts can focus on inter-departmental communication and information feedback. They are steadily, promptly, timely, and agile. They have a sense of rhythm and are efficient, correct, honest, trustworthy and innovative in their operations.

2. Collect information. Today is the information age, and information is also productivity. With information, marketing can have its own countermeasures and methods to meet the challenges and win marketing. Through the information, we can understand the consumer's psychological needs, obtain reasonable suggestions, and then take marketing measures together with relevant departments, which can be reformed and improved from time to time on products and services. Through the information obtained, the distance between the guest and the restaurant can also be brought closer to enhance the guest satisfaction.

Vegetable distribution

3. Marketing awareness. Kunshan group meal staff must always have a strong marketing awareness, in order to achieve the purpose of marketing products, we should first grasp the consumer demand. Understand the identity, spending power, special needs, levels, conditions and individual needs of the guests, and cooperate with the relevant service units to do their best to meet the needs of customers. In the process of receiving customers, the waiter can appropriately help other departments to promote their products. In the process of interviewing guests, maintain a good and full of mental state, and welcome customers with a responsible attitude and a sincere and enthusiastic smile. At the same time, it is necessary to keep abreast of the dining purpose of the guests, rationally allocate the seats and the boxes, and always have redundant boxes as spares, so as to be able to respond to those important special guests. During the reception, the service personnel must correctly understand the details requested by the guests, such as the number of people, the purpose of the meal and the restaurant, as well as the name of the other party, the telephone number, the dietary preferences of the guest, the unit, the special circumstances, etc., must pay attention to the observation, and the owner and the owner The true situation of the guest makes a correct judgment and promptly feeds the information back to the relevant department.

4, personalized service. Try to make the guests respected and cared for, and get the feeling of being in the market, so that they feel value for money in the process of receiving services. The marketing staff of the restaurant must also have the ability to guide consumption. This requires active communication with the guests. Even the usual consumption habits of the regular customers should be memorized. As the saying goes, the good memory is not as bad as the bad ones. The waiter can record the habits and preferences of the guests. This is the book. For example, the taste of the wine, the location of the box, the service requirements, the speed requirement for serving, the preference of the staple food, the way and scale of toasting, the consumption norms, and even the purpose of the banquet, specify which waiter should be remembered.

Established in 2017, Kunshan Tianzhifu Catering Management Co., Ltd. is a professional catering enterprise specializing in Kunshan vegetable distribution, Kunshan group meal, fast food distribution, canteen contracting, canteen custody, food material distribution, etc. Large and medium-sized factory canteens, schools, government agencies, etc., provide safe, nutritious and diverse services.