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Market operation positioning of Qiandeng canteen contract

2018-12-07


Qiandeng canteen contract introduction to market research and analysis, to establish a restaurant, first of all to conduct market research, market positioning. Because the consumers in these two operating markets are not dominated by the food and beverage consumer market, after the number of meals is determined, the "market management plan" should be put in the first place before the catering business, and the following matters should be considered. Positioning.


1. Local dietary habits: including: whether the ingredients and ingredients of the dishes are purchased. Local people's taste requirements for dishes, acceptance of production methods, price acceptance, etc.


2. The dining form of the diners; the consumption structure of the local consumer market is what kind of state tends to be, mainly for business banquets or for public consumption or for family banquets.


3. This is especially important for the way people dine, and it also determines the location of a restaurant's location, which is conducive to consumers' convenience.


4. The layout of the dining environment, because after a few years ago, after SARS, people have more demand for the dining environment, especially whether the air circulation in the dining environment, the dining space and daily hygiene are adequate.


In summary, a restaurant can only adapt to a part of the customer's needs, must analyze its own capabilities, analyze the local market's threat to the restaurant's competitors, and carefully determine which level of the restaurant's customer-driven group.


Established in 2017, Kunshan Tianzhifu Catering Management Co., Ltd. is a professional catering enterprise specializing in Kunshan vegetable distribution, Kunshan group meal, fast food distribution, canteen contracting, canteen custody, food material distribution, etc. Large and medium-sized factory canteens, schools, government agencies, etc., provide safe, nutritious and diverse services.


Thousand Lights Canteen Contracting



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